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What is Customer Relationship Management (CRM)? |
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It is impossible to state precisely what customer relationship management (CRM) means to everyone. The term has been applied to almost every element of business that even remotely interacts with a customer. In its simplest form Customer Relationship Management (CRM) has always existed operating in the first market places by the market traders who used their knowledge to develop a relationship with their customers so they knew and all successful organisations knew their customers, markets, price position, service and support as well as the competitors. So do you? And do you practise any of the CRM rules and do you use any PC tools to support these efforts?
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