Hope these help you understand some of the most common question on data and CRM

Frequently asked questions about CRM

A good CRM process is a mandatory requirement for any medium to large organisation here are a few FAQ's that might help to give an overview of the strategy and requirements.

Why should we clean the company's customer data

As an industry standard mesurement customer data loses it accuracy at about 20% per year, so if your ocmpany data is not reviewed and purged of out of data information and updated, in 4 years the customer database is totally unusable.

Data management

An organisations' customer data over time becomes fragmented, inaccurate and devalues its worth for analysis and understanding the companies performance or to support CRM initiatives.